The Pen Shop's affiliate program proved instrumental in its remarkable growth, driving a significant 35% increase in online sales revenue from 2020 to 2022. By nurturing affiliate relationships, providing support, and optimising campaigns, The Pen Shop solidified its position as a leader in the stationery market while showcasing the power of affiliate marketing in driving revenue and enhancing brand visibility.

The Client

The Pen Shop is a well-established retailer known for its extensive selection of premium writing instruments and accessories. With a commitment to quality craftsmanship and a passion for the art of writing, The Pen Shop provides customers with a sophisticated and curated shopping experience.


We took over The Pen Shop's affiliate program back in November of 2022. Our main objectives were to drive more traffic and cement the brand in the affiliate marketing world, expanding their digital footprint and ultimately generating more sales month on month.


Quickly after taking over the program, we put together a big affiliate recruitment plan, drawing from our many years of experience and knowledge, creating an affiliate pool of high performing and well known sites. In order for the program to grow, we are constantly engaging with affiliates, pushing out sale messages to the affiliates and recruiting new ones.

As soon as we took over the program, we implemented a comprehensive strategy to enhance the affiliate channel. We have focused on proactive affiliate recruitment, offering competitive commissions, personalised support, and a wide range of promotional materials. By nurturing strong relationships with affiliates, optimising promotional efforts, and collaborating on engaging content creation, we have maximised the impact of the affiliate program, driving revenue growth and expanding their brand reach.


Affiliate marketing is a significant channel for The Pen Shop as the program makes up about 20% of their online revenue.

  • Revenue increased through the channel by 43% in 2022 compared to 2021
  • Revenue this year already predicted to exceed well past 2022
  • Affiliate program is the best performing channel for online sales

Contact Us

Send us an email if you would like to make an enquiry


Clockwork Affiliates, Grainger Suite, Dobson House, Newcastle Upon Tyne, NE3 3PF