The affiliate channel generates approximately 20% of Scribbler's online revenue. In order to grow the program and ultimately expand Scribbler's digital footprint, we have a variety of different strategies and techniques to maximise the program's performance.
Bonmarché aim to maximise their activity through the affiliate channel to reach a younger audience online. We have been managing the program for over 2 years, developing a robust affiliate marketing strategy to grow the program year on year.
We launched Hobbycraft's affiliate program in 2013 and well exceeded our target in the first 12 months! Managing the affiliate program with a flexible strategy is the key to achieving 20% year on year growth.